Senior Product Designer with 10+ years of experience specializing in problem discovery, UX strategy, and designing data-driven workflows. HFI CUA–certified, with a strong foundation in human-centered design, usability principles, and research-led decision-making. Skilled at turning ambiguous product requirements into scalable design systems and intuitive end-to-end user journeys. Known for strong cross-functional collaboration, stakeholder alignment, and using user research and analytics to drive product decisions. Experienced in defining user and agentic experiences for generative AI platforms and advancing AI-driven product capabilities.
Expertise
My technical toolkit and design capabilities.
Figma, Adobe XD, Sketch, Balsamiq, Lovable
Photoshop, Illustrator, Sketching, Wireframing
HTML & CSS, JavaScript, OutSystems & PowerApps
Heuristic Evaluation, Usability Testing, Eye Tracking, User & Task Analysis, Personas, Customer Journey Maps
Product Discovery & Framing, Requirement Gathering, Information Architecture, Use Cases, Competitor Analysis
Mural, Agile Methodology, Design Workshops
Tools
Figma, Adobe XD, Sketch, Adobe Creative Suite, Principle, ProtoPie, Github Copilot
UserTesting, Maze, Optimal Workshop, Hotjar, Google Analytics
Miro, FigJam, Notion, Jira, Confluence, Slack
Journey
GSK • Nov 2021 – Present
Led the end-to-end design of Generative AI - powered applications and intelligent agent workflows, guiding product vision from concept to production launch. Partnered closely with product managers, engineers, data scientists, and domain experts to deliver human-centred experiences that balanced user needs, technical constraints, and business outcomes. Conducted in-depth user research (interviews, task analysis, usability studies, journey mapping, and design workshops) and translated insights into scalable, intuitive product experiences. Defined UX strategy, created design systems, and shaped data driven workflows for complex enterprise and regulated environments. Mentored designers, provided design direction, and improved team processes to elevate design quality and promote a culture of continuous improvement and experimentation.
EY (Ernst & Young) • 2014 - 2021
UX Designer for websites, web applications, mobile applications, mobile portals, and other small screen devices. Expertise in analyzing, architecting, visualizing, sketching requirements and coming up with interactive, experience-enhanced wireframes using Axure RP tool. Responsibilities included requirement gathering, conducting heuristic evaluations, usability reviews, information architecture, user & task analysis, wireframe development, user interface design patterns, information design, interaction design, eye tracking accessibility testing, and usability testing.
Qburst • 2014
Developing Android mobile applications using Eclipse tool. Worked on applications based on location tracking, Geo-fencing, and Bluetooth Low Energy.